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Kessler Associates blog: Keywords for your website |
Correctly choosing the keywords for your website is the single most important aspect of any search engine optimisation work. We at Kessler Associates know that proper keyword selection can provide your business with an extremely solid foundation upon which to build. However, the opposite can be said for websites which make mistakes at this point. If your website dives straight into competitive keyword selection there is a good chance that it will drown in the oblivion of search engine results. Choosing keywords for your website requires a fine balance of research and modesty. Be Specific Regionalise your selection if appropriate Domain Name Selection Anchor Text For example, a website such as www.betterwebsitez.com may contain a number of articles which can help webmasters and companies promote their websites. With this in mind, a link which contains the anchor text 'Website Promotion Articles' will help both visitors and search engines to understand what this website is all about. By developing links with keyword-rich anchor text, your website can rank higher in the search engine results for the terms on which you are competing. Landing Pages For example, if your company sells office supplies and office stationary (both extremely competitive keyword phrases) you could still drive a large amount of traffic to landing pages which sell 'Executive Leather Chairs' and 'Printer Ribbons'. This is only an example, but creating and optimising landing pages is a technique which all websites could and should do regardless of what they are offering. Remember, your optimisation efforts should never stop after your site's frontpage is completed. Your entire site should be professionally optimised for maximum results. This is what Kessler Associates will help you with. Remember that optimising your website is an ongoing process which never ends, so it pays to do it properly from the start. Whatever you need, we have the solution. Reproduced from Entireweb Newsletter. About the Author: Barry Fenning is the owner of Irish Website Promotion, a website which is aimed at people who are new to the area of search engine optimisation and online marketing. The articles available on the website are suitable for people who want to learn how to conduct effective and professional SEO campaigns without having to outsource. There are also a number of more 'advanced' articles which are suitable for experienced webmasters. Return to the blog index here. |
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